Published on January 8th, 2013 | by Nizam Nasirudin0
What’s New in Broadband News?
Broadband has once again turned the corner and the sleeping giants of the Internet and downloading world have awakened again. Consumers want everything bigger, better and faster and broadband is no exception.
Verizon, one of the leaders in all that is cable and Internet recently released something worthy of buzzing about for those who just aren’t up to speed as they would like to be. The introduction of the Verizon Fios a 300 megabits-per-second data service; it is marketed to their consumers who simply can’t get away from their surfing and downloading addictions.
This new wave of broadband will allow the users to download a 1.5-gigabyte file in under 30 seconds with clarity and sidestep the usual buffering that becomes more than a little annoyance. The decision to come up with and release this larger broadband is due to the millions of viral videos that are produced and uploaded every day. Because a good viral video will be viewed millions of times within a short time frame, Verizon decided it was now or never. Such videos require larger bandwidth and thus, by Verizon adding this option to their plan, their consumers are able to access these sites and videos instantly.
This new broadband is best suited for households that have multiple Internet users at one time as its purpose is to allow users to be able to access streaming online videos and movies without having the lag time that comes along with multiple people trying to do so at the same time.
Right on the heels of Verizon however is another company, Gigabit Squared, who began raising funds in 2011 to bring the gigabite per second conception to fruition. They were successful in raising $200 million dollars and were able to include more than a few communities into their new broadband plans.
Back in July of 2012, Google puts its own hands in the broadband game and as usual they made some headway with Fiber to the home availability which by all accounts has made consumers very happy and Google a lot of money.
The number one complaint of consumers who use broadband is the cost and giant Google made friends of old Verizon and other network companies by hitting the consumer wallet-but not in a bad way. Those who deal in broadband are aware that this is a costly venture for the companies who deliver it and thus, they must pass on that cost to consumers if they are to make a profit. Few companies have figured out a way to make this profitable without delving into consumer wallets too deeply; that is until Google came on board.
Verizon spent more than $23 million to dress their consumers with in home fiber optics and their consumers had to swallow that pill. Much of this was because Verizon offers service in many rural areas and therefore homes that are far apart will consistently cost more to outfit. Verizon also has to outsource much of their equipment for installation which costs a lot of money.
Google on the other hand got smart and thrifty. Instead of outsourcing their networking gear and all the accoutrements, they instead produced their own, cutting costs greatly. What they couldn’t make on their own, they ordered from other countries in bulk and at discounted rates. But they took it a step further. Once that equipment such as the fiber boxes arrived, Google found out who they worked and then had their own engineers create the blueprint for them, further cutting costs.
By manufacturing their own gear Google has complete control over the ISP’s but also maintains control over the infrastructure which means they can update the systems on their own when they see fit to match consumer needs. The lower cost of producing and not outsourcing means that consumers will see lower pricing, and for Google, already a multi-billion dollar company, that spells more business and certainly more loyalty as long as the fiber optics work as planned.
They will still have to contend however with another leader in broadband, ViaSat who in 2012 dedicated $400 million to satellite broadband which has the ability to deliver 12 megabits per second down and 3 megabits per second up. By producing the ViaSat-1, their bandwidth reaches over 140 gigabits per second, and far reaches 75 percent of the United States consumers including those consumers who currently use their WildBlue satellites which will also be upgraded.