China Mobile 4G: First-Mover Gains or Catch-Up Strategy?

China Mobile 4G: First-Mover Gains or Catch-Up Strategy?

China Mobile is determined to lead the way with its 4G services, after losing out in the 3G market. In mid-December China Mobile has formally launched the 4G services, which is in the process set out some of its ambitious investment plans.

China Mobile drew the short straw in the 3G market, and as a results it services were relatively less attractive in the market than those offered by rivals China Unicom and China Telecom. This is reflected in market share data, as China Mobile is estimated to have just over 45 per cent of the 3G market.

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