Singapore telco SingTel has announced a tie-up with South Korean firm Samsung Electronics in a bid to drive mobile data growth in the telco’s emerging markets. The partnership was announced at the launch of Samsung’s new Galaxy S5 mobile phone on Friday which aim to boost accessibility and development of mobile applications.
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Samsung and Singtel are calling it a ‘Retail collaboration programme’, but it sounds like a data bundling system. As part of the agreement, Samsung will be offering mid-range and high-end phones at select SingTel Group’s regional mobile associates and its own stores. This initiative is now available to customers of Globe Telecom (Philippines) and will be progressively made available to customers of Airtel and Telkomsel (Indonesia). Source
The two partners said they also plan to support app development by sponsoring start-ups in the region.
On the other hand, the mobile app development sponsorship program will identify innovative start-ups in the region and help them to accelerate their development and gain access to the SingTel Group’s 500 million mobile customers. Under this programme, selected developers from this programme will have the opportunity to have their apps marketed by SingTel (Singapore), Optus (Australia), AIS (Thailand), Globe Telecom (Philippines), and Telkomsel (Indonesia) in their respective markets. Source
“Our partnership with Samsung demonstrates SingTel Group’s ability to leverage its combined scale and deliver exclusive offerings to our over half a billion customers across the region”, said Paul O’Sullivan, CEO Group Consumer, SingTel.
“This unique partnership with SingTel Group is important for us to reach a broader audience across the markets we operate in. Samsung, together with SingTel Group, a visionary group of operators, aims to bring better and a more complete set of products and services to our consumers”, said DJ Lee, President and Head of Global Sales and Marketing of Mobile Communications Business, Samsung Electronics.
“As mobile usage grows in the region, Samsung will continue to work hand-in-hand with partners like SingTel to bring more innovative technology and services to consumers in the market”, said Moon Soo Kim, President and CEO of Samsung Asia.