India’s mobile subscriber base will grow from 795 million in 2013 to 1145 million subscribers by 2020, according to Ericsson. This growth growth will be largely driven by factors like network reliability, coverage and speed.
Mobile broadband usage is on the rise with social media, web browsing and chat driving more than a third of the mobile broadband traffic currently. Video consumption also continues to grow.
However, ubiquitous mobile broadband experience for users is a challenge at present, with only a third being able to access internet over a mobile broadband network every time they attempt.
“Consumers today expect ubiquitous and high performing networks everywhere they go. At the same time, different applications being used by consumers require more and more from the networks. For example, if Social Media today is all about sharing images and text, tomorrow it will be all about sharing HD Video in real time. Therefore, to ensure a superior experience for consumers, operators need to ensure quality ‘app coverage’. The device experience, the network experience as well as the App experience, together constitute a superior consumer experience,” said Nishant Batra, Head – Engagement Practices, Ericsson India.