Qualcomm, in collaboration with Sohu.com, has conducted a live public demonstration of LTE-TDD Broadcast in China, featuring High Efficiency Video Coding (HEVC) and Dynamic Adaptive Streaming Over HTTP (DASH) technologies.
The demo took place during the Qualcomm Reference Design & Wireless Innovation Summit in Shenzhen.
The demonstration used devices based on Qualcomm reference designs by QTI featuring QTI’s Qualcomm Snapdragon 400 processors and integrated Qualcomm Gobi modems, and was supported by QTI’s LTE Broadcast solution for the evolved multimedia broadcast multicast service (eMBMS) platform.
LTE Broadcast is designed to support mobile network operators (MNOs) to more efficiently manage their spectrum and network loads by allowing the multicast of high-demand content such as live sporting events, breaking news or software updates, so that multiple users receive the same content simultaneously. LTE Broadcast utilizes standard LTE network architecture and modems, helping simplify implementation and saving costs. LTE Broadcast is commercially available in Korea, and is expected to begin arriving in China and other regions around the world later this year.
“We’re excited to be supporting the growth and evolution of LTE networks worldwide. With LTE Broadcast, operators can better utilize their existing LTE infrastructure to deliver customers an optimized, premium video experience on the latest mobile devices without overloading their networks,” said Raj Talluri, Senior Vice President of Product Management, QTI.