EE, Britain’s biggest mobile operator, reported it has now recruited nearly 700,000 to its 4G mobile broadband network as rivals prepare to enter the fray later this summer.
The company, formed by the merger of Orange and T-Mobile, has been able to steal a march on O2, Three and Vodafone by reusing its surplus radio waves.
Together with cost savings from the merger, the premium positioning of 4G services also helped increase margin to 22.9pc, compared to 20.3pc last year. Subscribers to 4G pay on average 10pc more than those on older technology.
EE is targeting 25pc margin by 2014. Its joint owners, Orange in France and Germany’s Deutsche Telekom, are rumoured to be planning a flotation of part of EE.