In particular, BSkyB is focused on boosting its average annual revenue per customer: that metric rose by over 5 percent or £29 to £577 compared with last year. It is a sobering stat. The average Sky customer is now paying £48 per month. It is all a far cry from the early days of satellite television.
BSkyB plans to provide more and cheaper ways to access its premium content and Internet services to counter cash-rich rival BT’s offer of free Premier League football to broadband customers.
British Sky Broadcasting Group PLC Friday said it will increase investment in providing broadband-based TV services such as its Sky Go service as the UK’s biggest pay-television company posted a rise in full-year profit.
James Murdoch last night said there were no plans for the family firm to take full control of BSkyB. Murdoch, the deputy chief operating officer of 21st Century Fox, said a bid for the 60 per cent of the pay-TV firm it does not already own was not on the cards.
Release of Sky’s results also serves as an annual reminder – at least for some of us – of just what good value the BBC offers at a fraction of the cost: a snip at £145 per year. Back at Sky, revenues rose 7 percent year-on-year to £7.2bn; pre-tax profits rose by almost 6 per cent to £1.26bn.Customer numbers inched up a tad (by around only 34,000) to 10.4m, perhaps suggesting that the market may be nearing saturation. Sky’s response is to ramp up its efforts to grow its Now TV offering, launched as a direct rival to Netflix and Amazon’s LoveFilm.