SFR Launches 4G in Paris, as Bouygues Telecom Unveils LTE Tariffs

SFR Launches 4G in Paris, as Bouygues Telecom Unveils LTE Tariffs

France’s second biggest operator takes LTE to the capital, as its third-placed rival sets out its stall for its own launch later this year. Bouygues Telecom plans to differentiate itself from rivals in an increasingly competitive French mobile market with the forthcoming debut of its LTE service.

Paris represents SFR’s seventh area to be covered with 4G, and the operator said it is targeting 55 towns and cities by the end of this year. This means that it would then cover 70 percent of the population with LTE and DC-HSPA, with LTE reaching more than half.

Sales in the mobile unit fell by 15 per cent to €2.29 billion in the first half of 2013 (the company does not break out sales on a quarterly basis).

This was due to what the company termed “a moderate commercial performance” as well as a growing share of SIM-only sales.

In addition, Bouygues said Ebitda in the first half of 2013 was €469 million, a fall of 16 per cent compared to the same period 2012.

Photo Credit: AidaPazlglesias

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