Mobile broadband will be the most used service in 2016, while social networks and instant messaging are the most used mobile applications in the next four years.
This follows from Altran Spain report, consulting high-tech engineering, which has launched the second edition of its study on the “macro-evolution of the telecommunications in Spain” in the XXVII Telecommunications Meeting, held in Santander and organized by Ametic and Menendez Pelayo University.
The report was drawn from 70 interviews with key industry players within the Spanish, to draw the picture presented by the year 2016.
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One of the first considerations is that smartphones are the devices used for the consumption of services and applications in the period of 2013-2016, with almost the whole market for Apple and Samsung. Currently, the sale of these devices worldwide and basic mobile exceeds a ratio of 10 to 9. The tablets are in second position, followed by the connected television.
The study points that the boom has consequences from the point of view of entertainment, being remarkable to see how the market for consoles is being attacked by smartphones and tablets from Samsung and Apple, which have a wide range of games and entertainment apps.
In the Network section, Altran argues that networks most commonly used in the next four years will be the 3G/3.5G, 4G/LTE and broadband optical fiber. Huawei and Ericsson are the actors that will have more impact on network building, followed by Cisco.
According to the CMT, mobile broadband will prevail as the most used service and had a penetration of 54% in 2012. The second most used service in 2016 still the Ultra Wide Band. 7.3% of lines offering speeds of up to 20 Mbps in 2011, has gone from 10.6% in late 2012.
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Comparing the results of this report with Telco Ecosystem 2012-2015, shows that the Ultra Wide Band has been ousted from the top spot by mobile broadband.
Movistar and Orange are considered the fastest growing players in the coming years in terms of mobile internet telephony. For internet connection, Telefonica is located in first position, overtaking Jazztel of its top spot in the last year’s report. There is a fairly clear consensus among respondents as to which Telefonica will be the market leader of mobile telephony and the Internet, both mobile and fixed in 2016.
According to respondents, the business model based on the individual discharge payment which will be have a greater impact in the mobile applications market, having a very similar relevance both advertising-based models such as freemium service-based models. However, there is a significantly different situation to the Telco Ecosystem 2012-2015, where the advertising revenue model was dominant.
Only a minority of tablet computer devices are connected to cellular networks and in a number of markets, including Ireland, Spain and the UK, mobile broadband is either in decline or has stagnated. Analysys Mason, in its Connected Consumer 2013 survey, reports that the European mobile broadband market is undergoing a major shift, caused by multi-device ownership. Rather than delivering stellar growth, tablet users tend to rely on Wi-Fi networks at home.