EE has announced that from today (26 September 2013), consumers and businesses in 12 more towns will be able to take advantage of its superfast mobile broadband services.
The mobile carrier’s 4G network is being switched on in Ashby-de-la-Zouch, Beaconsfield, Blackburn, Burton upon Trent, Coalville, Chester-le-Street, Fleet, Gerrards Cross, Halifax, Hinckley, Houghton-le-Spring and Reigate – bringing the total number of towns and cities it serves to 117.
EE launches new app, users can track 4G mobile broadband usage
EE has launched a new version of the ‘My EE’ app, in a bid to give customers greater flexibility and more account management options. Available to all Orange, T-Mobile and EE mobile subscribers, the app includes features enabling them to track broadband usage more effectively. It can be accessed in the Android, iOS, BlackBerry 10 and Windows Phone 8 app stores and downloaded on to users’ devices.
4G from EE now covers the homes and businesses of more than 60 per cent of the UK population, on target to reach 98 per cent by the end of 2014, the company said.
EE has announced the launch of a new digital campaign with video-sharing service YouTube to demonstrate the benefits of its superfast 4G network when viewing video on a mobile device. In the video, actor Kevin Bacon – who has featured in all of the operator’s 4G adverts to date – appears with celebrity chef Jamie Oliver in the ‘Food Tube’ channel studio.
RootMetrics has compiled a map of 4G deployments in London which includes a whopping 11,000 crowd-sourced data points and concludes that within the M25*, EE still has the fastest, and broadest, network in town. That shouldn’t be very surprising as EE started a year earlier than its competitors, utilising the excess of radio spectrum it inherited from Orange and T-Mobile. But despite having to squeeze 4G into newly acquired bands at 800MHz and 2.6GHz, O2 and Vodafone are catching up fast – with the real loser being the largely redundant Wi-Fi networks.