Ericsson Predicts Rapid Global Smartphone Growth

Ericsson Predicts Rapid Global Smartphone Growth

By the end of 2013 it is expected that the number of subscriptions for mobile broadband to overtake two billion, according to a new study by Ericsson Mobility, which was presented today at a working meeting with the media, held in Belgrade Mixer House. In addition, the total number of mobile subscriptions in the third quarter this year amounted to 6.6 billion, and only in the last quarter recorded a 113 million new subscriptions. The same study shows that the total number of subscriptions in mobile telephony in the world to reach 9.3 billion in 2019, out of which 2.6 billion will be for LTE subscriptions.

In the field of data dominance over video, it is expected that video traffic will constitute more than 50 percent of the traffic on mobile networks by 2019. Watching video on demand or service such as YouTube is no longer a feature of advanced younger users, because according to the study, 41 percent of the population between 65 and 69 years old using this type of video content at least once a week.

“Mobility study shows that by 2019, the number of subscriptions for mobile broadband increase four times and amount to eight billion. It is expected that in 2019 the annual smartphone traffic increase 10 times compared to 2013,” said Antonio Passarella, director of sales of Ericsson in Serbia, Montenegro, Macedonia and Albania.

That increase in popularity and usage of mobile devices, such as smartphones and tablets, has caused a dramatic increase in the flow of information in networks. Today users want immediate access to applications and services, most of them give up the use within a few seconds of unavailability of services. In order to ensure a better user experience to their subscribers, operators are looking for new ways to improve and effectively manage their networks.

In response to these challenges in the business, created a new approach to performance measurement. Application coverage, from a user perspective, implies the possibility of a mobile network to provide adequate performance to run the desired applications or services. One of the biggest challenges for mobile broadband network is a high-quality coverage and good performance network indoors.

To help operators to overcome these obstacles, Ericsson has unveiled a mobile base station that is small enough to fit the hand, which provides a signal for a group of people indoors. Revolutionary solution called the Ericsson Radio Dot System, created for different situations in which it is necessary indoors provide quality access to the mobile broadband network.

The right to participate in the Ericsson Application Awards 2014 with students, as well as small and medium-sized companies up to 100 employees. Theme of this year’s competition is “Apps for working life”, ie applications that will allow users an easier ways to implement innovation and work together. Registered individuals and teams will develop an application on a given topic on the Android and iOS platforms.

The prize for first place in both categories is 25,000 euros, while the runners-up 10,000 euros.




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