Telecom Italia, Sky Collaborate On Internet-Television Service To Attract Broadband Subscriptions

Telecom Italia, Sky Collaborate On Internet-Television Service To Attract Broadband Subscriptions

Telecom Italia SpA (TIT), the country’s largest phone company, is teaming with Rupert Murdoch’s Sky Italia SpA for an Internet-television service to attract broadband subscriptions, giving consumers an alternative to satellite TV.

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Starting next year, Telecom Italia clients with a My Sky HD decoder will have access to all of Sky’s TV programs over the Web, the companies said in a joint statement today. Sky offers about 180 channels and programs including Formula 1, MotoGP and soccer’s Champions League. Telecom Italia’s mobile-phone customers can also watch Sky TG24 all-news channel on their smartphones and tablets.

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“The agreement is part of the strategy of Telecom Italy that identifies an element in offering premium content to use their own infrastructure for next generation network. We strongly believe, in fact, that one of the main drivers of our business is represented by the development of innovative services, particularly in entertainment for the consumer market. This partnership, which allows our customers access to the richest pay offer available on the market, we are particularly pleased because it is for a new industrial model for the use of audiovisual content thanks to the technological expertise of Telecom Italy and the editorial expertise of Sky,” explains Marco Patuano, CEO of Telecom Italy.

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The agreement is expected to improve the growth prospects for Telecom Italia’s FTTC service, as its own Cubovision TV service has failed to attract many customers. For Sky, the deal expands its distribution to households that cannot mount satellite dishes.

Sky and Telecom Italia have agreed a deal that will allow Telecom Italia customers to access the entire Sky Italia television offer through its ultra-broadband networks, using a My Sky HD decoder specially created for Internet TV.

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