Relish, a 4G broadband network for London, which is run by UK Broadband, will deliver “fibre-fast” speeds without the need for a landline connection. Aims to bring fast, reliable and wireless broadband connections to businesses and consumers while also promising fast ‘plug and play’ set-up and transparent pricing, the service will be available in central London starting today, hoping to disrupt the market and pose a threat to BT and other competitors by going wireless.
According to UK Broadband, which is owned by Chinese telecom group PCCW Group, its wireless service is significantly cheaper than fixed-line broadband from existing operators such as BT and Virgin Media.
The service runs on the company’s TD-LTE spectrum in the 3.5-GHz and 3.6-GHz bands and claims to offer an average connection speed of 30 Mbps.
Relish offers four products: two business options for companies of different sizes, a home broadband option and a mobile dongle. The home broadband includes a play-and-play router made by Huawei, packed with TD-LTE and 802.11ac Wi-Fi. A monthly contract starts at £20, but you do have to buy the router for £50. Paying more each month gets you a free router. The best bit is Relish promises no data cap, no traffic shaping and no fair use policy limiting your home broadband use. The 4G mobile dongle costs £35 and comes with deals starting at £10 per month for 1GB of data. You can buy extra data if you need it, but if your monthly allowance goes unused it doesn’t roll over. Relish Home customers get £5 knocked off their dongle fees. Pay-as-you-go options are also coming later. Source
As it only launched this morning, the network will have little contention, although UK Broadband has already started flipping its London customers to the system, so it’s not entirely empty. UK Broadband also said the current network uses only a sixth of the spectrum it owns, so there’s room to grow if traffic becomes a problem. Source