With the new 4G bundles for pop-up businesses, EE and British Retail Consortium (BRC) are hoping to help 3,000 entrepreneurs set up pop-ups in the next three years with their “Pop Up UK” campaign, which will provide 4G services, mentoring and support. The “Pop-up” 4G contracts are available from £11.25 a month and can last from just 30 days to 12 months, with businesses able to add smartphones and tablets on top.
“Small businesses, and pop-ups in particular, face massive barriers and we’ve launched Pop-Up UK to stoke the fire under Britain’s pop-up retail economy. Pop-ups can use the power of our 4G network to connect with their customers via social media, take mobile payments, collaborate with suppliers, and securely access all of their important data in the cloud. We’ve worked with a wide range of pop-up entrepreneurs to understand how we can help them achieve their goals. This campaign is built to provide aspiring pop-ups with the instant superfast 4G internet connections, flexible plans and technological hardware they’ve told us they need,” said Mike Tomlinson, director of small business at EE.
EE targets ‘value-conscious’ customers for 4G growth
Mobile operator EE is hoping to attract more ‘value-conscious’ customers to its 4G network by reducing the price gap between 3G and 4G services. The number of 4G customers on EE’s mobile network has doubled in the first half of this year to reach 4.2 million. EE claims it is now firmly on track to exceed its target of 6 million 4G customers by the …
EE says 300Mbps 4G London rollout to finish by June 2015
EE has promised to complete its rollout of 300Mbps 4G speeds in London by the end of the first half of 2015. EE began offerings its 300Mbps LTE-Advanced technology in east London in November 2013. The rollout saw EE offer select businesses Huawei dongles that can latch onto the network and then broadcast a WiFi signal for devices such as phones and …